Job Description: Logo, business cards, labels
Target Audience: US Adults. Designers, Art Directors, Art Buyers, Decision makers as far as creative goes in advertising agencies and companies. High tech, pharmaceutical, medium and big businesses.
Background: Originally from Siberia where visual arts was not a common choice, Elena studied to be a chemist but always had a strong visual artistic call. She came to the US for a job as a chemist and was able to pursue her passion as a photographer. Elena holds an MFA, has won awards and also big clients, among them University of California and Stanford.
Message: Awareness about Elena’s work. Elena is a professional. Elena’s work is highly conceptual and real.
Goal: To communicate the theme across some of Elena’s work: Fantasy / Reality, Art / Advertising, the crossing from one world to another. To help Elena got noticed.