Job Description: Web map and homepage redesign
Target Audience: College-educated, Upper-middle class
Background: My client was asked to re-design & build a website for ‘The Old King’s Club’ They were looking for a design for the home page on which the rest of the site was also to be based.
Attributes: Clean, smart, relevant
Key Words: Traditional, community, exclusivity
Goals: To inform about the club activities. To keep the club community connected. Attract new members.