Job Description: Brand guidelines, Kit of parts, Marketing assets
Target Audience: Big farms, CEOs/Owners, bookkeepers, Ops Managers, brand users
Background: Granular’s mission is to power the world’s smartest, most efficient farms. Granular didn’t have a brand guide and also needed to create several marketing assets ranging from huge banners, social media assets, landing pages to stationary, among others.
Goal: To create a guide of brand identity principles in order to provide a clear system to work within, and contain all the basic information needed to continue creating assets for the brand. Create various templates and assets for marketing purposes.